About this event
Join us for the 2025 EURO Auto Festival at Hotel Hartness!
This year, EURO is featuring "The Original Hybrid."
What does that mean, you might ask? Let's see if we can answer that for you...
For 2025, we are celebrating the European automobiles that have been born out of great collaborations across European countries and with countries in the New World and even Japan. Think Shelby bringing together British sports cars with American muscle to create the Cobra and Alpine Tiger. Think of all the beautiful Italian sports cars with American V8s powering them. (Like the Italian beauty which Ford powered, Pantera, featured on the official 2024/2025 EURO poster.) There’s also all of the American, French, German, and British cars who’s styling benefited by a “nip and tuck” from Italian design firms and coach builders. And, we’re not forgetting the American and Japanese cars made better through Lotus Engineering (and others — Nash Healey, anyone?). We’re calling the results of these special cross-border collaborations the Original Hybrids.
With the move to spring, we’re thrilled to announce an exciting new venue: Hotel Hartness in Greenville, SC. This stunning location provides the perfect backdrop to showcase your vehicles while offering top-tier amenities, dining, and a true Southern hospitality experience. Your marque—whether it’s a classic Morris or a cutting-edge McLaren—will be displayed on the hotel’s expansive lawn, a historic private airstrip for small and significant personal aircraft.
Our emcee will be Bill Rothermel. Bill serves as the emcee at the Highlands Motoring Festival, Amelia Island Concourse, and many others...over the years, 170 and counting.
Where: Hotel Hartness
120 Halston Ave, Greenville, SC 29615
Use this link to book your special EURO nightly rate: https://us01.iqwebbook.com/HHSC796/~/?coupon=SEUA&arrivalDate=Thu,%20Apr%2010%202025
Additional rooms have been blocked for EURO at Greenville Marriott (1 Parkway East, Greenville, SC 29615). This hotel is 4 miles from Hotel Hartness, a 10 minute drive.
Use this link to book your special EURO nightly rate: https://www.marriott.com/event-reservations/reservation-link.mi?id=1740167115872&key=GRP&guestreslink2=true&app=resvlink
When: Saturday, April 12, 2025, 10:00 AM to 4:00 PM
*Cars will load the field from 7:30 AM to 9:30 AM.
Registration Closes: March 28 (There will be no exceptions to this deadline in order to give time for final layout.)
Registration Fees:
Included: 1 vehicle registration and 1 guest ticket for your spouse/friend to attend show. For additional tickets, you may purchase them through this link.
Included: 1 motorcycle registration and 1 guest ticket for your spouse/friend to attend show. For additional tickets, you may purchase them through this link.
Included:
Everything in the Car Registration +
- Continental breakfast for 2 in the VIP tent
- Lunch plate for 2 in the VIP tent
- Snacks/drinks throughout the day
Included:
Everything in the Motorcycle Registration +
- Continental breakfast for 2 in the VIP tent
- Lunch plate for 2 in the VIP tent
- Snacks/drinks throughout the day
FRIDAY EVENTS
Date/Time: Friday, April 11 from 8:00 AM - 3:00 PM
Experience European style roads while touring the Blue Ridge Mountains on EURO’s curated group drive.
Two different routes available at your choice:
- Cruise Rally - Shorter, more leisurely drive designed to allow passengers and drivers to enjoy the road and the view.
- Spirited Rally - Longer and more technical drive designed to thrill.
Groups will launch on the Northern edge of Greenville County and head into the beautiful scenery and quickly growing mountains of the Upstate. Around lunchtime, both groups will reconnect at an amazing lunch spot near the picturesque Lake Glenville.
Once you’ve had a good meal and a good stretch, we will enjoy a second scenic route back to Downtown Greenville where some custom EURO cocktails, Mediterranean Tapas and gift bags wait for you at Curean.
Location: Hotel Hartness
Date/Time: Friday, April 11 from 7:00 - 9:00 PM
Curated menu crafted by Hotel Hartness, featuring regional and local flavors that celebrate culinary excellence. Kick off the evening with a high-energy performance by Rhythm Jab, setting the stage for an unforgettable night. Rhythm & Roots promises a night of exceptional entertainment and hospitality.
SATURDAY: After the show
Location: Hotel Hartness (Carriage House)
Date/Time: Saturday, April 12 from 7:00 - 9:00 PM
Curated Cocktails - Bold Bourbons - Wonderful Wines
Enjoy drinks and gourmet hors d'oeuvres with friends.
Come for a quiet evening of luxury at the Carriage House while reminiscing about the amazing weekend.
Use this link if you would like general admission spectator tickets for the show.
Event requirements
Due to general safety and security precautions, all vehicles MUST remain on the show field until after the conclusion of the awards ceremony at 4:00 PM. The only vehicles that are authorized to be moved on the field are those chosen to be in the awards ceremony. NO EXCEPTIONS PLEASE.
All registrations will be reviewed before being confirmed. We may limit certain makes and models to ensure a diverse show. You will receive a confirmation e-mail as soon as your registration is accepted.
Please be sure to fill out all the required information to be sure your registration can be processed as quickly as possible.
If you need accommodations for the weekend, make sure you visit this link for Hotel Hartness as soon as possible to receive the EURO special room rate. These rooms will go quickly! https://us01.iqwebbook.com/HHSC796/~/?coupon=SEUA&arrivalDate=Thu,%20Apr%2010%202025
Additional rooms have been blocked at Greenville Marriott (1 Parkway East, Greenville, SC 29615). Use this link to receive the EURO nightly rate: https://www.marriott.com/event-reservations/reservation-link.mi?id=1740167115872&key=GRP&guestreslink2=true&app=resvlink
If you are registering a vehicle for the show, you will receive a pass for yourself and one guest to attend the show on Saturday (passes will be checked on entrance to the show).
